Airbnb

Brand colors

Airbnb's identity is anchored by Rausch, a warm coral-red, paired with dark neutral tones for text and UI chrome.

These values are documented for reference and education. The trademark and brand identity belong to their owner; no affiliation or endorsement is implied, and using another company's brand identity in commercial work may require their permission.

Colors

Export color codes

Rausch #ff5a5f

Babu #00a699

Hof #484848

Accessibility snapshot

Each color's WCAG contrast ratio against white and black text — AA means it can carry normal-size text (≥4.5:1) on that background. Test your exact pairings in the contrast checker.

#ff5a5f White text: 3.05:1 — Black text: 6.88:1 AA

#00a699 White text: 3.04:1 — Black text: 6.91:1 AA

#484848 White text: 9.15:1 AA Black text: 2.3:1 —

Color blindness safety

Every pair in this palette (3 pairs) checked with CIEDE2000 under normal vision plus the four strongest color vision deficiency types. A pair is flagged when it drops below ΔE 10 — the zone where colors get hard to tell apart at a glance.

#ff5a5f vs #00a699 Achromatopsia ΔE 0 Effectively identical

Swatches show the pair as that viewer would see it. Flagged pairs are fine decoratively — just don’t make them the only difference between two states. Explore any pair in the simulator.

In a real interface

Roles assigned by lightness: the lightest color as background, the darkest as text, the first two palette colors as primary and accent.

Airbnb

This is how the palette reads when its colors take on interface roles.

Primary action Secondary Badge

CSS variables

CSS

--color-1: #ff5a5f;
--color-2: #00a699;
--color-3: #484848;

Related tools

Colors

HEX to RGB Converter

Convert any HEX color code to its RGB and HSL equivalents, live, with copy-to-clipboard values.

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Contrast Checker

Check the WCAG contrast ratio between any two colors, live, with AA/AAA pass-fail results.

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Palette Generator

Generate complementary, analogous, triadic, split-complementary, tetradic, square, and monochromatic palettes from any base color.

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Make this palette your own

Turn it into a gradient with one click, or start fresh from any of its colors.

Build a gradient from these colors → Play Color Match